Ch8se is the first fashion brand to say NO to traditional advertising. The founders decided to completely give up the money that would be spent on advertising in the media, and donated the full amount to three organizations: Eden Reforestation Projects, which is dedicated to forestation, World Food Programs dedicated to providing food in vulnerable regions and One Day's Wages which provides water in sub-Saharan areas.

A single hoodie from this fashion brand can plant as many as 93 trees, a t-shirt can provide 46 months of clean water, or feed a child for 20 days.

The global humanitarian idea was initiated by tho citizens of Novi Sad - David Eros and Atila Uri.

If you want to follow the latest fashion trends and do good at the same time, check out their campaign at: