Action for Mothers and Children is a non-profit, non-governmental humanitarian foundation developing health programs in Gynecology/Obstetrics Clinics (that care for mothers), Neonatology Intensive Care Units (that care for prematurely born babies) and Pediatric Clinics (that care for children suffering of Leukemia, heart diseases, asthma and other illnesses) in Kosovo. The partnership is a significant source of support for them, raising more than EUR56,000 in the first two years, and EUR23,500 in this years event.  

This event proves that often the simplest ideas are the best, and this one is already becoming a tradition in the community. As See Observer writes, the funds collected are used to buy vital equipment for medical centres in the country and the event is already hailed as a movement of solidarity and kindness, looking to tackle the issue of high infant mortality rates in Kosovo.